Discover

Discover India. East to West. North to South. City by City.

Every place has a story. Stories that sustained us then, sustain us now, and will carry us forward.

Discover the products, places and traditions that give India’s cities and regions their distinct identity.

Know the place. Discover what it makes.

  • From every corner of India
  • From the people who keep it alive
  • From traditions that evolve
  • From stories worth sharing

Jaipur Blue Pottery

Jaipur, Rajasthan

Jaipur blue pottery is a low-fired glazed ceramic whose body is made not from clay but from a dough of ground quartz, powdered glass, borax, gum and water. Pieces — plates, bowls, vases, jars, tiles, coasters, door knobs, soap dishes and animal figures — are painted with cobalt blue and copper turquoise on a white ground, sometimes with brown, green or yellow, and covered in a soft, glassy glaze. Because the body has no clay, it cannot be thrown on a wheel and is instead pressed into moulds or hand-shaped.

Kundan-Meenakari Jewellery

Jaipur, Rajasthan

The traditional gold jewellery of Rajasthan, made by two complementary crafts on one piece: 'kundan' setting, in which gems are held not by claws but by slivers of pure refined gold pressed around them, and 'meenakari', vitreous enamel fired onto the gold, usually on the reverse so the piece is beautiful whether the stones or the enamel face outward.

Gota Patti Embroidery

Jaipur, Rajasthan

A Rajasthani appliqué embroidery that uses 'gota' — a narrow ribbon woven from flattened gold or silver (now metallic-polyester) wire — cut, folded and stitched down to form leaves, flowers, birds and paisleys with a rich, mirror-bright surface. It edges and fills the odhnis, ghagras and turbans of Rajasthani festive and bridal dress.

Sanganeri Hand Block Printing

Jaipur, Rajasthan

Sanganeri printing, from the town of Sanganer near Jaipur, is the fine, delicate branch of Rajasthani block printing: small, precisely carved floral butis and all-over jaal creepers, printed with clean registration on a white or pale-cream ground, in madder red, indigo blue, yellow, green and black. The style favours realistic flowers — rose, poppy, iris, marigold, sunflower — and neat borders, and is used for sarees, dupattas, suit lengths, bed and table linen and yardage.

249+Craft TraditionsAcross India
30States & UTsRich in craft heritage
Country WideSkilled ArtisansKeeping traditions alive
Centuriesof HeritagePassed down generations

Every craft has a story. Every story begins with tradition.