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Discover India. East to West. North to South. City by City.

Every place has a story. Stories that sustained us then, sustain us now, and will carry us forward.

Discover the products, places and traditions that give India’s cities and regions their distinct identity.

Know the place. Discover what it makes.

  • From every corner of India
  • From the people who keep it alive
  • From traditions that evolve
  • From stories worth sharing

Ahmedabad Textile & Block Printing

Ahmedabad, Gujarat

Ahmedabad and its surrounding villages form one of the oldest cotton-printing and textile-trading centres in the world. Craftsmen print yardage, dupattas, sarees, bed covers, quilts and garments using hand-carved wooden blocks, working in two broad families of technique: mordant styles, in which a printed metallic salt fixes a dye that develops in a later bath, and resist styles, in which a paste, wax or mud is printed to keep dye away from parts of the cloth. Designs range from tiny buti sprigs and geometric jaals to the sprawling flowering trees and paisley butas that European buyers once ordered by the shipload. The city's Calico Museum of Textiles, one of the finest textile collections anywhere, grew directly out of this trade.

Mata ni Pachedi

Ahmedabad, Gujarat

A hand-painted and block-printed temple cloth of the Vaghari community of Gujarat — literally 'behind the mother goddess'. The cloth becomes a portable shrine: the goddess sits enthroned at the centre, surrounded by her mounts, attendants and worshippers, all in a limited palette of black, madder red and the natural off-white of the cloth.

249+Craft TraditionsAcross India
30States & UTsRich in craft heritage
Country WideSkilled ArtisansKeeping traditions alive
Centuriesof HeritagePassed down generations

Every craft has a story. Every story begins with tradition.